Media language is the term used to refer to the techniques and conventions used by media producers to create meanings in media texts. These techniques can include the use of:
- Visual codes: components that relate to the look of a media text, e.g. the use of color, lighting, and composition
-Technical codes: techniques used to create and manipulate the images and sounds in a media text, e.g. camera shots, editing, and sound effects
- Verbal codes: words and phrases in a media text, e.g. dialogue, narration, and captions
-Narrative codes: conventions used to tell a story, e.g. the use of plot, characters, setting, and conflict
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