In the Mood for Love (2000)


Directed by: Wong Kar-wai

Production companies:

Jet Tone Production

Paradis Films

Production budget: $3 million


Distributed by:

Block 2 Pictures (Hong Kong)

Ocean Films (France)


Worldwide Box Office: $13.8 million



Audiences:

  • The audience is made up of 85% of women according to “Romantic Movie Lovers”

  • These women are typically between 25 and 34 years of age with nearly as many in the 18-24 and 35-44 age groups 

  • Over half of the women that watch this genre of movie, 55%, do not have kids

  • The target audience of women is also very family and relationship oriented with a romantic worldview (“Romantic Movie Lovers”)

https://carmellaapp.files.wordpress.com/2016/01/romantic-analysis.pdf 


Representation:

The weird yet intimate bond

    In 1962, journalist Chow Mo-wan (Tony Leung Chiu Wai) and his wife move into a Hong Kong apartment,
but Chow's spouse is often away on business. Before long, the lonely Chow makes the acquaintance of the alluring Su Li-zhen (Maggie Cheung Man-yuk), whose own significant other also seems preoccupied with work. As the two friends realize their respective partners are cheating on them, they begin to fall for one another; however, neither wants to stoop to the level of the unfaithful spouses
.


A new perspective of love

  

 
In the Mood for Love chooses the topic of adultery, but there is no jealousy or revenge, tit for tat like some modern movies. Instead, the film presents very real-life, very realistic situations about two people falling in love. For the first time Western audiences know, it turns out that love without touches or hot kisses can be just as beautiful and romantic.



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