Denotations and Connotations in Advertising

 


Denotations:

- A child, with a smile on her face looking at a cup of milk

- A box of milk powder

- A stuffed animal held by the girl

- The quote "Isn't it 'licious, Mommy!"

- The big title "Ovaltine" and the slogan "For Radiant Health"

- The color scheme





Connotations:

- The child - meaning that this product's target market is children and illustrates that children might enjoy the milk

-The milk powder box - meaning that this milk comes in a box as a powder which is more convenient than liquid milk

- The stuffed animal - meaning that the girl is a child, probably a pre-schooler

- The quote - suggests that parents could trust the product to be safe and healthy to drink, especially at night time, when children bring their stuffed animals to bed

- The big title and slogan - suggest that this product is beneficial and children should drink it

- The color scheme - bright, happy, and healthy

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